The iPod strategically repositioned digital music identity from the product to the customer. The predominant sub-brand since the introduction of the Apple Macintosh in January has always been the Apple Mac. Buy an iPod, be a DJ The iPod nurtures a customer identity from below, rather than projecting a brand identity from above.
If, for example, a new outdoor apparel company wants to resonate with consumers, the natural inclination is to create a brand personality that is rugged.
We see persons totally at one with their music. The Apple Customer Experience The huge promise of Ipod brand personality Apple brand, of course presents Apple with an enormous challenge to live up to.
Identity that makes a market The goal of any brand identity effort is to create an identity that makes a market. Ipod brand personality allows for many new layers of brand innovation.
Competence, in the mind of a consumer, is considered to be successful, accomplished and influential, highlighted by leadership. The iPod offers them their own musical identity. Unfortunately, this approach comes with a major problem out of the box: Apple is using iPod, iTunes, iPhone, and now iPad to reinforce and re-invigorate the Apple brand personality.
By its nature, it tends to reduce brand identity to a perception play. It is extremely important for a company to accurately define its brand personality so it resonates with the correct consumer.
Excitement is synonymous with a carefree, spirited and youthful attitude. Yes, playlists are a creative act. Through this organic process, the iPod becomes a customer identity enabler. This small but important branding change opens the way for Apple to consolidate, perhaps into a single Operating System, the software used across its multiple devices.
First, it shifts brand identity from a company context to the context of the customer. In this instance, the Apple brand came full-circle - having been built into a branding system that originates in the personal computer market, then leveraged into the consumer electronics market, and then back into the consumer personal computer market.
This can provide you with a more direct path to creating customers in the first place, and then keeping them for the long haul. Small market share PC vendors with weaker brand equity have struggled to compete with the supply chain and manufacturing economics of Dell.
For this to happen, that identity must be a customer identity. Customers are more likely to purchase a brand if its personality is similar to their own.
The generic weakness of the conventional approach is that it produces a brand identity in the context of the company, whereas the market exists in the context of the customer.
Their brand personality focuses on an upper-class, glamorous and trendy lifestyle, which attracts a high-spending consumer base. Examples of traits for the different types of brand personalities are as follows.
It is arguable that without the price-premium which the Apple brand sustains in many product areas, the company would have exited the personal computer business several years ago. The brand equity and customer franchise which Apple embodies is extremely strong. Apple has also increased the accessibility of iPods through various resellers that do not currently carry Apple Macintosh systems, and has increased the reach of its online stores.
The iPod represents a game-changing shift in how brand identity is developed and managed. Brands use advertising to bridge this gap, but advertising is imperfect and expensive, and increasingly locks the brand into a perception-play spend.The dramatic success of the Apple iPod is a major business story, but the iPod's innovations in brand identity are a major brand story as well.
The iPod. It's got nothing to do with innovative products like the iMac or the iPod. "Without the brand, Apple would be dead," he said. "Absolutely. Completely. Wired Staff Amazon's Best Kindle Is $ The Brand Personality Of The Ipod Or Iphone. Brand as a Person: "You now have to decide what 'image' you want for your brand.
Image means personality. Products, like people, have personalities, and they can make or break them in the market place." - David Ogilvy A brand can very well be compared to a person.
Apple is using iPod, iTunes, iPhone, and now iPad to reinforce and re-invigorate the Apple brand personality.
At the same time, these product initiatives are growing a highly relevant, appealing brand image in the minds of consumer segments that Apple has not previously reached. The Apple brand personality emphasizes on making people&#x;s lives easier and it is a company with a genuine connection with its customers.\n Apple is perceived as
Indeed, Apple is almost known entirely for its brand personality attributes &#x; innovative, stylish, intuitive, cool, casual.
mi-centre.com offers apple brand personality products. About 1% of these are mugs, 1% are alarm, and 1% are zinc alloy jewelry. A wide variety of apple brand personality options are available to you, such as plastic, ceramic, and metal.Download